Does self media writing make money? How much money can self media writing earn? 2026 Practical Guide: Part 2

Continuing from the previous article《Does self media writing make money? How much money can self media writing earn? 2026 Practical Guide: Part 1》.

5、 Traffic acquisition: practical strategies from 0 to 100000 followers

5.1 Cold Start Three Board Axe (0-1000 Fans)

🪓 The first axe: benchmark account disassemblyFind 10 accounts with similar positioning to yours (in the range of 10000 to 100000 followers, don’t learn from million followers), analyze:

• What do their popular articles have in common?
• How to write the title? How to start?
• When is the release time?
• What are fans asking in the comment section?

🔧 Tools:New List, Feigua Data, Cicada Mom, Zhihu Data Analysis Tool🪓 The second axe: riding on hot topics (but with skills)

• ❌  Bad exampleBlindly chasing hot topics, unrelated to positioning
• ✅  correct demonstrationIntegrate hot topics with your field

💡 case

• hotspotDong Yuhui resigns from Dongfang Zhenxuan
• Pan Finance AccountThe 3 Workplace Lessons Dong Yuhui Taught You
• Education NumberFrom Dong Yuhui’s perspective, what is a truly good teacher
• Workplace NumberDong Yuhui’s Resignation: Three Lessons for Workers

🪓 Third Axe: Interactive drainage (interception in the comment section)Leave a comment on a popular article in the same category and achieve the following:

• front row(Comment within 1 hour after posting)
• valuable(Don’t just say ‘check-in’ or ‘here we are’, write a deep review of over 100 words)
• Guide attentionI have written an article specifically on this issue on the homepage

5.2 Search Engine Optimization (SEO): Stable Long Tail Traffic

❓ Why is it important?

• Social media trafficLarge fluctuations, 100000 reads today, possibly 100 reads tomorrow
• Search trafficStable, people search for “how to manage money” and “how to lose weight” every day

🔍 SEO three-step method:

Step 1: Keyword research

• Use “5118”, “Baidu Index”, “WeChat Index” to check the search volume of keywords
• Find it“Long Tail Keywords ”(Medium search volume, but low competition)
• ❌ Core keyword: “Wealth Management” → Search volume of 1 million/month, fierce competition
• ✅ Long tail keyword: “How to manage finances with a monthly salary of 5000” → Search volume of 5000/month, low competition

Step 2: Content optimization

• The title contains keywords (“How to manage finances with a monthly salary of 5000: My 3 years of practical experience”)
• Keywords appearing in the first 100 words of the main text
• Subtitle contains keyword variants (“How to save money for a salary of 5000 yuan”, “Financial management methods for earning 5000 yuan per month”)
• Write keywords for alt tags on images (recognized by search engines)

Step 3: External link construction

• Post articles on other platforms (Zhihu, Jianshu, Baijiahao) and link back to your main account
• Friend exchange chain (mutual recommendation of similar accounts)

💡 case

• You wrote an article titled ‘How to Manage Money with a Monthly Salary of 5000’
• After optimizing SEO, Baidu search for “monthly salary of 5000 yuan for financial management” ranked third
• 50 people come in through search every day
• One year later, this article will bring you 18000 precise fans

5.3 Multi platform distribution: 1 article, 5 times traffic

❓ Why do we need multiple platforms?

• Don’t put all your eggs in one basket(If the platform says to ban your account, then ban your account)
• User attributes vary across different platforms(Zhihu users love depth, Toutiao users love hot topics)
• Improve the cost-effectiveness of output(Write 1 article, publish on 5 platforms, double revenue)

📊 Multi platform distribution strategy:

⚠️ Note:

• Don’t copy and paste directly(The platform will determine it as “duplicate content” and will not recommend it)
• Change the title, beginning, and image of each platform

6、 Detailed explanation of the six major monetization models

6.1 Platform revenue sharing (the most passive source of income)

📋 Participation conditions:

• official account5000 followers+activated ‘traffic master’
• ZhihuApply for “Good Product Recommendation” or “Zhihu Salt Selection”
• headlinesOpen “Headline Advertising Sharing”
• The Little Red Book1000+fans+activated ‘Dandelion’

💰 Profit calculation:

Official account revenue=reading volume × unit price (usually 0.01-0.05 yuan/reading)

💡 case

• Your official account has 10000 articles read, and the unit price is 0.03 yuan/read
• Revenue=10000 x 0.03=300 yuan/article
• If you post 3 articles per week and 12 articles per month=3600 yuan

⚠️ Note:Brushing reading volume will result in account suspension! The platform has an anti cheating system.

6.2 Advertising Cooperation (Mainstream Monetization)

📋 Order receiving channel:

1. official platform: official account advertiser, Zhihu brand task, headline star map (the safest, the platform draws 20-30%)
2. Third party MCNWill receive a commission of over 50%, but provide stable orders
3. Private orderBrand direct contact (highest quote, but easily restricted by platform traffic)

📐 Quotation formula:Basic quotation=Reading volume x Unit price

Unit price reference:

💡 Case study calculation:

• The average reading of your official account is 5000
• The unit price is 0.3 yuan per reading
• Basic quotation=5000 × 0.3=1500 yuan/piece
• If you receive 4 advertisements per month=6000 yuan

⚠️ Avoiding pitfalls guide:

• Do not accept competitor advertisements (such as if you are a wealth management account, do not accept both A-share and Bitcoin advertisements)
• Don’t accept false advertising products (you will be scolded to death by fans)
• Must indicate ‘advertisement’/’collaboration’(Legal provisions)

6.3 Knowledge payment (highest profit margin)

📦 Product form

1. online courseRecord video/audio lessons, produce once and sell continuously
2. bootcampLive streaming+homework+community, high customer unit price
3. one-on-one consultationHigh hourly wage, but without standardized regulations
4. member communityMonthly/annual fee, continuous output of content

🛒 Platform selection:

• Xiaoe Tong(Fully functional, with an annual fee of approximately 5000 yuan)
• Thousand chats(Beginner friendly, draw 10-20%)
• Knowledge Planet(Community oriented, annual fee ranging from 199 to 1999 yuan)
• Paid reading on official account(Single article costs 1-9.9 yuan, or annual package costs 199-999 yuan)

💰 Pricing strategy:

💡 case

• Recording cost of “Excel Efficient Office Course”: 40 hours
• Priced at 199 yuan, sold 1000 copies=199000 yuan
• Profit margin after cost sharing>95%

6.4 Sales commission (suitable for grass planting accounts)

📋 Applicable platforms:

• Zhihu (Recommended Good Products)
• Xiaohongshu (note driven sales)
• Official account (insert product link in the text)
• Headline (Headline Store)

💰 Commission ratio:

• book：5-15%
• digital products：3-10%
• Beauty and Skincare：15-30%
• Course/Knowledge Payment：30-50%

💡 Case study calculation:

• You wrote an article titled ‘The 10 Most Valuable Books to Buy in 2026’
• Zhihu recommended links for good products, users click to purchase
• 10 books, average unit price of 50 yuan, commission rate of 10%
• If 1000 people purchase=1000 × 50 × 10%=5000 yuan

6.5 Private domain drainage (the most undervalued monetization)

❓ Why is it important?

• Unstable platform trafficBut WeChat friends are your assets
• The conversion rate of private domain (5-15%) is much higher than that of public domain (0.5-2%)
• Can be repeatedly touchedEnhance LTV (User Lifecycle Value)

🔗 Drainage method (compliant version):

1. Introduction at the end of the article

• “More dry goods, follow my official account/add my WeChat”
• If you want XX information, add me on WeChat to receive it

2. Guidance in the comment section

• This question is quite complex. I have compiled a document and sent it to me via private message to collect it

3. Data package bait

• Write an article and say at the end, ‘If you want a complete mind map, add WeChat to receive it.’
• resource packExcel templates, PPT templates, industry reports, toolkits

4. Paid service guidance

• If you want one-on-one consultation, add me on WeChat (indicate: consultation)

💡 Private domain monetization products:

• High cost per customer service (consultation, training, outsourcing)
• Membership system (monthly/annual)
• Group buying (food, supplies, courses)

💰 case

• You have 100000 public domain fans, and 5% of them are directed to your private domain=5000 WeChat friends
• The conversion rate of the private domain is calculated at 10%, and 500 products are sold at a unit price of 1000 yuan
• Income=500 × 1000=five hundred thousand yuan

6.6 Account Trading (One Shot Buy and Sell)

📋 Suitable situation:

• You don’t plan on doing it for the long term, but the account has already been established
• Account positioning does not align with your future plans
• Urgent need for cash flow

🛒 Trading platform:

• New Media Tiger, A5 Trading, Fish Claw Network

📐 Pricing formula:Account value=Number of fans x Unit price x Quality coefficient

Unit price reference:

⚠️ Risk Warning:

• Platform prohibits account buying and selling, may be retrieved or banned
• A contract must be signed before the transaction, and secured transactions can be conducted
• Don’t buy accounts with fake fan numbers

7、 Real case analysis

Case 1: “Xiao Chen’s Savings Diary” (Pan Finance)

👤 background

• bloggerPost-95 girl, monthly salary of 6000, sharing savings experience
• platform: official account+Zhihu+Little Red Book
• Startup timeJanuary 2024

📈 Growth Path:

• The first monthPublished 15 articles, gained 200 followers (mainly through search traffic)
• the 3rd monthAn article titled ‘How to save 3000 for a monthly income of 6000’ went viral (with 100000 views on Zhihu), gaining 8000 followers
• The 6th monthOpen traffic master+receive the first advertisement (a certain bank credit card, quoted 3000 yuan)
• the 12th monthOver 100000 fans, stable monthly income of 30000 to 50000 yuan

💰 Monetization Structure:

• Advertising Cooperation60% (3-5 per month, unit price 3000-8000 yuan)
• pay-for-knowledge30% (“Little White Wealth Management Training Camp” has a customer price of 1999 yuan and sells 20-30 copies per month)
• Platform revenue sharing10% (traffic master+Zhihu Salt Selection, monthly income of 3000-5000 yuan)

✅ Successful Experience:

1. precise positioning(Office workers with a monthly salary of 5000-8000)
2. practical content(Specific method, not chicken soup)
3. Realistic persona(Don’t pretend to be rich, share real bills)
4. Multi platform distribution(Zhihu grass planting+in-depth content of official account+pictures and texts in small red books)

The above is the “Does Self Media Writing Make Money? How Much Money Can Self Media Writing Make in 2026 Practical Guide” brought by the Online Earn Alliance (en. wangzhuan. org. cn). Thank you for watching.