Is it really that easy to make money through live streaming sales? How much do you earn in a month? – Part 2

Continuing from the previous article《Is it really that easy to make money through live streaming sales? How much do you earn in a month? First article》.

4、 Traffic acquisition: practical strategy from 0 to monthly sales of millions

4.1 Natural traffic (free, but difficult)

Tiktok live broadcast recommendation algorithm logic:

Recommendation weight=dwell time x 0.3+interaction rate x 0.25+conversion rate x 0.25+repurchase rate x 0.2

Methods to increase natural traffic:

• preheat video1 hour before the broadcast, send 3 short videos (which will be directed to the live streaming room)
• live streaming coverHigh definition, eye-catching, with text prompts (“Today’s welfare price is 99 yuan”)
• Title optimization: Contains hot words (“limited time flash sale”, “manufacturer direct supply”, “buy one get one free”)
• interaction metricsGuide fans to like, comment, share, and join fan groups

case

• Anchor A: Live for 2 hours, with an average of 50 people online and an average GMV of 3000 yuan per session
• Anchor B: Live for 2 hours, with an average of 500 people online and an average GMV of 50000 yuan per session
• Difference: Anchor B posted a teaser video (with 500000 views) and had a high live interaction rate (with over 2000 comments compared to 200)

4.2 Paid traffic (fast start, but ROI must be calculated)

Tiktok casting tool:

1. DOU+Suitable for short video traffic to live streaming rooms (100 yuan=2000 views)
2. Ocean Engine QianchuanProfessional e-commerce investment tool (ROI usually 1:3 to 1:8)
3. Feed stream advertisingInformation flow advertising, precise targeting (pay per click/conversion)

Advertising strategy:

• Small scale testingInvest 100 yuan first and see ROI (how much profit will be earned from investing 100 yuan)
• Targeted optimizationSelect the ‘shopping intention group’ (people who have bought similar products)
• Time period selection7pm to 10pm (peak user activity)
• Material optimizationUsing popular short videos as advertising materials (verified to be popular)

ROI calculation formula:

4.3 Private domain traffic (most valuable, but slow)

Why is it important?

• Public domain traffic: Every live broadcast requires re attracting new users, resulting in high costs
• Private domain traffic: Old fans will actively come to watch your live stream, with a conversion rate 3-5 times higher

Private domain drainage method:

1. Live room guidanceIf you want to join the fan group, deduct 1 from the comment section
2. package cardPlace a card when shipping: “Add WeChat and receive after-sales gift package”
3. Personal ID character designPosting daily life and product usage experience on social media (don’t just post ads)
4. community operationSend red envelopes, popularize knowledge, and answer questions in the group every day (to increase stickiness)

Private domain monetization products:

• High priced products (skincare sets, home appliances)
• Membership system (monthly/annual, enjoy exclusive discounts)
• Limited time group buying (only private domain fans can participate)

case

• The anchor has 5000 WeChat friends (private domain)
• During live streaming, 2000 people enter the live room (40% conversion rate)
• Average GMV per venue is 80000 yuan
• If there is no private domain, there may only be 500 people online, with a GMV of 20000 yuan

5、 Detailed explanation of the six major monetization models

5.1 Commission driven sales (most suitable for newcomers)

Operation process:

1. Register for “Selected Alliance”/”Taobao Alliance”/”JD Alliance”
2. Product selection (based on commission ratio, conversion rate, and evaluation)
3. Apply for “permission to carry goods” (some brands require review)
4. Hang a yellow cart during live streaming (shopping cart link)
5. Users place orders and earn commissions

Commission ratio reference:

• Clothing, shoes and bags: 10-20%
• Beauty and skincare: 15-30%
• Food and beverage: 8-15%
• Household daily use: 10-25%
• Digital home appliances: 3-10%

Case study calculation:

• You live stream for 2 hours, GMV 50000 yuan
• Average commission ratio of 20%
• Your income=50000 x 20%=10000 yuan
• Deducting the ranking fee (money given to the platform) of 1000 yuan
• Net income=9000 yuan

Advantage:

• No need to stock up, ship, or provide after-sales service
• Free selection of products, can be changed at any time
• Suitable for newcomers (zero cost startup)

Disadvantages:

• Profit thin (drawn by both the platform and brand)
• No user data (I don’t know who bought it, so secondary marketing is not possible)
• Dependent on platform traffic (ban your account if you say so)

5.2 Private brand (highest profit, but high threshold)

Operation process:

1. Find reliable factories (1688, industrial belts, exhibitions)
2. Customized products (with your brand logo)
3. Apply for trademark+open Tiktok store/Taobao store
4. Live streaming sales (100% profit belongs to you)

Cost structure:

• Product cost: 30-50% (factory price)
• Packaging+Logistics: 10-15%
• Platform commission: 5-6%
• Marketing expenses: 10-20%
• Net profit: 20-40%

Case study calculation:

• You sell a “self-made facial mask” at a cost of 20 yuan/box
• Live streaming room priced at 99 yuan/box
• Sold 1000 boxes, GMV 99000 yuan
• Cost=1000 × 20=20000 yuan
• Packaging logistics=99000 × 12%=12000 yuan
• Platform commission=99000 x 5%=5000 yuan
• Net profit=99000-20000-120000-5000=62000 yuan
• Net profit margin=62.6% (much higher than the 20% commission on sales)

Risk Warning:

• Inventory pressure (if you can’t sell it, just throw it at your hands)
• Quality control risk (product quality issues can ruin reputation)
• Capital occupation (requires advance stocking, high cash flow pressure)

5.3 Live streaming rewards (the main income of entertainment anchors)

intended for:

• Has talent (singing, dancing, telling jokes)
• High looks/unique personality
• Can chat and interact with fans

Income calculation:

• User gift (1 yuan=10 Yinlang/Douyin coins)
• The platform takes a 50% commission, and the anchor gets 50%
• Actual received: 1 yuan gift, the anchor received 0.5 yuan

case

• You live stream for 2 hours and receive a gift of 1000 yuan
• The platform takes a commission of 500 yuan
• You actually received 500 yuan in the account
• If it is “Tiktok No. 1” (1000 yuan/piece), the platform will be divided into 700 yuan, and you will get 300 yuan

Methods to enhance tipping:

1. Set reward targetsReward up to 1000 yuan, I’ll sing a song
2. Thank you for the listEvery time you broadcast, recite the name of ‘Top 3 Rewards Today’
3. exclusive benefitsReward XXX yuan, add WeChat/join fan group
4. Talent ShowUser requests song, you sing it live

Note:Relying solely on tipping is difficult to make money, we need to combine “tipping+sales”

5.4 Pit fee+commission (top anchor gameplay)

What is pit fee?

• The brand is looking for you to sell goods, and in addition to paying a commission, they also need to pay an “appearance fee”
• Pit fee: 5000 yuan to 500000 yuan per session (based on fan base+past GMV)

Applicable conditions:

• Fans>500000
• Average GMV per session>500000
• We have a professional team (business, product selection, after-sales)

case

• You are a beauty anchor with one million followers
• The brand is looking for you to sell goods, and the agreement is: a pit fee of 50000 yuan+a commission of 20%
• On the day of the live broadcast, GMV was 2 million yuan
• Your income=50000 yuan (pit fee)+2 million yuan x 20% (commission)=450000 yuan
• Deducting team costs (assistant, field control, investment flow) of 100000 yuan
• Net income=350000 yuan

risk

• Promise GMV to the brand, and if it is not achieved, we will lose money (“volume assurance agreement”)
• Mistakes in product selection (poor product quality) can ruin reputation

5.5 Knowledge payment (high profit margin, suitable for expert anchors)

Product form

1. live courseTeach others how to do live streaming sales (499-2999 yuan)
2. bootcamp21 days of accompanying running, hands-on teaching (1999-9999 yuan)
3. one-on-one consultationAssist you in diagnosing issues in the live streaming room (500-2000 yuan/hour)
4. Community membersMonthly/annual, continuous output of dry goods (199-1999 yuan/year)

case

• You are the anchor of “Live Sales with Million Monthly Sales”
• Launch of ‘Live Streaming Sales Training Camp’ (priced at 3999 yuan)
• Recruiting 50 people, income=50 × 3999=199900 yuan
• Cost: Live streaming venue+teaching assistants+course production=30000 yuan
• Net profit=170000 yuan
• Profit margin=85%

Key:

• You really need to be able to make money yourself (in order to be persuasive)
• Student case study (“Follow me and achieve monthly sales of 100000 in 3 months”)

5.6 Private domain high customer unit price conversion (the most undervalued monetization)

Logic:

• Selling low-priced products (99-299 yuan) in the live streaming room to establish trust
• Guiding WeChat, selling high priced products (1000-5000 yuan)

Applicable categories:

• Skincare products (selling single items in the live broadcast room, selling complete sets in the private domain)
• Nourishing products (trial packages sold in live streaming rooms, annual cards sold in private domains)
• Consulting services (selling books in live streaming rooms and one-on-one consultations in private domains)

case

• You sell “moxibustion patches” in your live streaming room (99 yuan/box), selling 1000 boxes per month=99000 yuan
• Guide 500 WeChat friends (private domain)
• Selling “Annual Moxibustion Health Care Services” in private domain (5000 yuan/year) with a conversion rate of 10%
• Income=500 × 10% × 5000=250000 yuan
• Private domain income is 2.5 times that of public domain!

6、 Real case analysis

Case 1: “Xiaoya Skincare” (commission sales → self owned brand)

background

• Blogger: 90s girl, former skincare brand product manager
• Platform: Tiktok+video number
• Start time: January 2024

Growth Path:

• 1-3 months: Commission sales, monthly income of 5000-15000 yuan
• 4-6 months: Launch of proprietary brand “Xiaoya Selection”, with monthly sales exceeding 500000 yuan
• 12th month: Over 800000 fans, stable monthly income of 300000 to 500000 yuan

Monetization Structure:

• Private brand: 85% (skincare set, unit price 299-999 yuan)
• Commission sales: 10% (occasionally helping brand owners with sales)
• Private domain members: 5% (annual member 1999 yuan, sold over 500)

Successful Experience:

1. Professional character design (ingredient party+formulator background)
2. Product is king (return rate for private brands<5%, industry average 15%)
3. Private domain operation (5000 WeChat friends, repurchase rate of 45%)

Data Disclosure:

• Tiktok fans: 820000
• Video Number Fans: 150000
• Average GMV per session: 80000 to 150000 yuan
• Monthly live streaming sessions: 25 sessions (1 session per day, 2-3 hours per session)
• Team size: 8 people (anchor 1+assistant 2+customer service 3+packaging and shipping 2)

Case 2: “Uncle’s Agricultural Products” (Agricultural Assistance+Private Domain)

background

• Blogger: Young entrepreneurs born in the 1980s who returned home to start businesses
• Platform: video number+Tiktok
• Start time: June 2023

Growth Path:

• First 6 months: Selling goods for fellow villagers without making any profit (just to accumulate reputation)
• Months 7-12: Establish our own supply chain and achieve monthly sales exceeding 200000 yuan
• In the 18th month, the number of fans on the video account exceeded 300000, with 5000 friends in the private domain and a monthly income of 100000 to 200000 yuan

Monetization Structure:

• Live streaming sales: 60% (commission 15-25% for agricultural products)
• Private domain group buying: 30% (direct delivery from the country of origin, higher profit)
• Government subsidy: 10% (agricultural assistance projects, government rewards)

Key turning point:

• A video of “helping old farmers sell apples” has gone viral (with 5 million views)
• Video account users (middle-aged and elderly) particularly support agricultural assistance
• Establish the ‘Uncle Selection’ brand to ensure quality

Social Value:

• Help 200+farmers sell agricultural products
• On average, helping farmers increase their income by 30%
• Received the title of “E-commerce Agricultural Assistance Leader” from the local government

7、 Risk and Avoidance Guidelines

7.1 Product selection risk (the easiest pit to step on)

Common pitfalls:

1. Fake/high imitationSelling counterfeit goods will result in account suspension, fines, and imprisonment
2. three-no product: No production date, no quality certificate, no manufacturer
3. false advertisingExaggerating the effect (“7-day whitening”, “losing 10 pounds”)
4. Difficult after-sales serviceThe product has a problem and the factory cannot be contacted

Avoiding pitfalls:

1. Check qualificationsRequire the factory to provide a business license, production permit, and testing report
2. Small trial orderTake 10-20 samples first and try them out yourself/send them to others for testing
3. contract termsSign a contract with the factory stating that ‘quality issues are the responsibility of the factory’
4. Batch purchaseDon’t stock up too much at once (sell first)

7.2 Platform Rule Risks

Common violations:

1. false advertising: “Lowest price across the entire network”, “Largest discount in history” (to be compared with real data)
2. Guide private transactionsAdd me on WeChat, get 20 yuan cheaper “(platform prohibited)
3. Minor tippingInducing minors to give tips (illegal)
4. data fabrication: Boost viewership and sales (platform will ban accounts)

Punishment ladder:

• First violation: Warning+7-day flow restriction
• Second violation: 30 day ban on broadcasting+frozen commission
• Three violations: permanent account suspension+blacklisted

Compliance advice:

• Carefully read the E-commerce Law, Advertising Law, and Consumer Rights Protection Law
• Be cautious when using the word “most” (“best” or “first” can easily violate regulations)
• Retain evidence (chat records, contracts, testing reports)

7.3 Tax Risk

Legal provisions:

• Annual income>120000 yuan, self declaration of personal income tax required
• Live streaming sales belong to “income from labor remuneration”, with a tax rate of 20-40%
• The platform will deduct and remit (but if you have private domain income, you need to declare it yourself)

case

• In 2025, a certain anchor had an annual income of 2 million yuan but did not declare personal income tax
• Collected and fined a total of 800000 yuan by the tax department
• Listed as a ‘dishonest person subject to enforcement’ (unable to take high-speed trains or planes)

Compliance methods:

1. Registering a sole proprietorship/companyLegitimate taxation and the ability to offset costs (venue, equipment, travel)
2. Find an accounting agency200-500 yuan per month to help you file taxes
3. Retain invoicePurchase invoice, freight invoice, office supplies invoice (all eligible for tax deduction)

7.4 Psychological Risk

common problem:

1. Data anxietyAverage GMV per game drops from 50000 to 5000, mindset collapsing
2. cyberbullyingSomeone in the comment section called you a “scammer” and “selling counterfeit goods”
3. family conflictStaying up late for live streaming can affect health and family relationships
4. Income fluctuationsThis month I earn 100000 yuan, but next month I may only earn 5000 yuan

Response methods:

1. Don’t look at data every dayReview once a week is sufficient
2. Establish a support systemFamily understanding+friend encouragement+psychological counselor
3. diversified incomeDon’t rely solely on live streaming (advertising+knowledge payment+private domain)
4. Take care of your health.Regular physical examination+fitness+regular daily routine

8、 2026 Trend Forecast and Opportunities

8.1 The Impact of AI on the Live Streaming Industry

AI digital live streaming:

• By 2026, 30% of live streaming rooms will be AI digital humans (24/7 uninterrupted)
• Cost: Monthly salary of 30000 to 50000 yuan for a live streaming team; Annual fee for AI digital humans ranges from 10000 to 30000 yuan
• Advantages: Will not get tired, won’t make mistakes, won’t argue with fans
• Disadvantages: Poor interactivity, inability to try on and try on, lack of “human touch”

AI assisted tools:

1. Intelligent product selectionAI analyzes your fan profile and recommends the most suitable products
2. Intelligent ScriptAI generates live streaming scripts (based on your history of popular products)
3. intelligent customer serviceAI automatically responds to common questions in the comment section
4. Intelligent investment flowAI automatically optimizes advertising placement (ROI increases by 30%)

opportunity:

• Using AI tools to improve efficiency (one person can do the work of five people)
• AI digital human “matrix gameplay”: simultaneously open 10 live streaming rooms, covering different time periods

8.2 Rise of Store Broadcast (Brand Self Broadcast)

Trend:

• By 2025, brand self broadcasting will account for 55%; Expected to reach 70% by 2026
• The commission for influencer sales is too high (20-30%), and brand owners prefer to do their own live broadcasts

opportunity:

• Become a “brand live streaming agent” (helping brand owners with live streaming and charging service fees)
• Learn ‘store broadcasting skills’ (unlike influencer live streaming, which focuses more on product explanation and brand building)

8.3 Regulatory Trends

It will become increasingly strict:

• Tax compliance (the platform will withhold and pay individual income tax on behalf of others)
• Advertising compliance (all promotions must indicate “advertisement”)
• Product Quality (Establish a “Live Streaming Product Quality Traceability System”)

Compliance advice:

• Register a company (do not use personal identity for live streaming)
• Invoice (for brand/consumer)
• Retain evidence (contracts, chat records, testing reports)

9、 Action List

Day 1-7: Positioning and Preparation

• [] Determine the persona (expert type/experiential type/bargaining type/entertainment type)
• [] Registered account (Tiktok, video number, Taobao Live)
• [] Build a live streaming room (according to the hardware list in Chapter 3 of this article)
• [] Product selection (choose 10 products first, commission of 15% or more)

Days 8-14: Trial broadcast and optimization

• [] Live streaming for 2 hours every day (no matter how many people watch, first practice courage)
• [] Record and replay, analyze your own performance (speaking speed, facial expressions, product explanations)
• [] Optimize the live streaming script (using the “Single Product Explanation Script” in this article)
• [] Try to invest DOU+(100 yuan test, see ROI)

The above is the “Is it really that easy to make money through live streaming sales? A complete guide to making money through live streaming sales in 2026” brought by the Online Earn Alliance (en. wangzhuan. org. cn). Thank you for watching.