Is it true that short video creation makes money? Complete Guide to Making Money from Short Video Creation 2026 Practical Edition: Part 1

Is it true that short video creation makes money? Of course it’s true, many people have already become rich through short videos, but that’s only a minority. Today,Online earning alliance(en. wangzhuan. org. cn) brings the “Is it true that short video creation makes money? Complete Guide to Making Money from Short Video Creation 2026 Practical Edition”. I hope it is helpful to everyone.

1、 Industry Status and Opportunity Analysis

1.1 Market Size and TrendsFrom 2025 to 2026, the short video industry will enter a mature stage of refined operation. According to the Research Report on the Development of China’s Network Audiovisual Industry (2025), as of December 2025:

The user base of short videos in China has reached 1.08 billion, with a penetration rate of 97.2%

Key trend changes:

Algorithm iteration: shifting from traffic recommendation to value recommendation, only content with completion rate>45% and interaction rate>3% can receive sustained recommendations

1.2 Analysis of Suitable Population✅ Suitable for:

Having professional skills/knowledge reserves (programming, design, parenting, fitness, etc.)

❌ Not suitable for:

Expected to become rich quickly (short videos are slow business)

2、 Comparison and selection strategy of mainstream platforms

2.1 Tiktok (720 million daily activity)Advantage:

The traffic pool is the largest, and the probability of popular products is relatively high

Disadvantages:

The competition is the most intense, and it’s difficult for newcomers to start cold

Suitable content types:

Pan entertainment (humor, plot, aesthetics)

2.2 Video Number (580 million daily active users, fastest growing)Advantage:

WeChat ecosystem traffic support, social recommendation algorithm

Disadvantages:

The algorithm is opaque and the traffic fluctuates greatly

Suitable content types:

Knowledge popularization (finance, health, education)

2.3 Xiaohongshu (with 120 million daily active users and 78% female users)Advantage:

Strong consumer willingness and high unit price per customer

Disadvantages:

Low traffic ceiling

Suitable content types:

Beauty and skincare, fashion, home decor

2.4 Bilibili (90 million daily active users, mainly from Generation Z)Advantage:

High user stickiness and significant fan value

Disadvantages:

Difficult to monetize (Cha Fan videos are prone to losing followers)

Suitable content types:

Game commentary, digital technology

Monetization cycle: 6-12 months (10000 followers+activation of charging plan)

3、 Content positioning and account building

3.1 Three step differentiation positioning method

Step 1: Find your ‘super tag’Don’t be a “food blogger”, but a “10 minute Kwai blogger for office workers”Step 2: Content Matrix DesignExample of Content Type Proportion PurposeStep 3: Visual Identity System (VIS)Avatar: Professional photo for real people appearing on camera, IP image or text logo for non appearance3.2 Account Construction ChecklistBasic settings:

4、 The entire process of content creation (from 0 to 1)

4.1 Topic Selection: 70% Success Depends on Topic SelectionThree major sources for topic selection:

Platform Hot List (Real time Tracking)

Comment section mining (real user needs)

Explosive potential=Pain point intensity x Audience breadth x Novelty x Executability

case

Excel Shortcut Key → Pain Point 3, Audience 4, Novelty 2, Executable 5=120 points (General)

4.2 Script Structure: The Golden 15 Second RuleDetermine 80% completion rate in the first 15 seconds

Do you know that 90% of people make this mistake

Text structure (3-minute video template):

0-15 seconds: hook

Ending design:

Follow me, I will teach you in the next issue

4.3 Shooting and Editing: Even mobile phones can make explosive productsEquipment List (Budget from Low to High):

Grade equipment budget applicable stage

Recommended editing software:

Mobile version: Jianying (free, AI powered), CapCut (international version)

AI assisted tools (essential for 2026):

Script generation: Claude, ChatGPT, iFlytek Spark

Five Steps to Editing:

Rough cutting: cut off the waste pieces and retain the essence (15 seconds before gold+core content)

5、 Traffic acquisition: practical strategies from 0 to 100000 followers

5.1 Cold start Three Board Axe (0-10000 fans)

The first axe: benchmark account disassemblyFind 10 accounts with similar positioning to yours (in the range of 10000 to 100000 followers, don’t learn from the millions of big shots), analyze:

What do their popular videos have in common?

Tools: New Ranking, Flying Melon Data, Cicada MomThe second axe: riding on hot topics (but with skills)Error demonstration: Blindly chasing hotspots, unrelated to positioningThird Axe: Interactive drainage (interception in the comment section)Leave a comment on a popular video of a similar account and do the following:5.2 DOU+advertising strategy (paid acceleration)When should I vote DOU+?

The natural traffic of the video is good (2 hours of playback>500), but the momentum is insufficient

Advertising techniques:

Small amount multiple investment: Don’t invest 1000 yuan at once, invest 100 yuan in 10 installments, and determine the best audience

6、 Detailed explanation of the six major monetization models

6.1 Platform revenue sharing (the most passive source of income)Participation conditions:

Tiktok: 10000 fans+launching the “Creator Incentive Plan”

Profit calculation:

Revenue=Effective views x CPM (revenue per thousand views)

case6.2 Advertising Placement (Mainstream Monetization)Order receiving channel:Is it true that short video creation makes money? Complete Guide to Making Money from Short Video Creation 2026 Practical Edition: Part 2》.