Is it really that easy to make money through live streaming sales? How much do you earn in a month? First article

Is it really that easy to make money through live streaming sales? Do live streaming sales make money? How much do you earn in a month? Today,Online earning alliance(en. wangzhuan. org. cn) brings “Is it really that easy to make money through live streaming sales? The Complete Guide to Making Money through Live Streaming Sales 2026 Practical Edition”. I hope it is helpful to everyone.

1、 Industry Status and Opportunity Analysis

1.1 Market Size and Trends

Live streaming e-commerce will enter the era of “refined operation” from 2025 to 2026. According to the Development Report of China’s Live E-commerce Industry (2025):

• By 2025, the scale of China’s live streaming e-commerce market will reach 4.8 trillion yuan, a year-on-year increase of 18.7%
• The scale of live streaming users has reached 720 million, accounting for 68% of online shopping users
• The number of anchors has exceeded 15 million, but only 8.3% of anchors earn over 10000 yuan per month
• Average conversion rate: live streaming (3-8%)>short video (0.5-2%)>graphic and text (0.1-0.5%)

Key trend changes:

1. decentralizationThe monopoly of top anchors has been broken, and mid to low tier anchors (with 100000 to 1 million followers) have gained more traffic
2. The rise of shop broadcastingThe proportion of brand self broadcasting will increase from 30% in 2023 to 55% in 2025
3. AI Digital Human24-hour uninterrupted live streaming, reducing costs by 70%
4. Content upgradeTransitioning from a “sales style” to a “content+sales” model (knowledge sharing, entertainment interaction)

1.2 Analysis of Suitable Population

✅ Suitable for:

• Expressive (not stage fright, able to speak fluently)
• Ability to select products (understand products, know how to choose goods)
• Can withstand irregular sleep patterns (live broadcasts often occur at night)
• Capable of withstanding pressure (with large fluctuations in live streaming data)

❌ Not suitable for:

• Social anxiety and camera phobia
• Cannot guarantee a fixed live streaming duration (less than 10 hours per week, difficult to achieve results)
• Lack of judgment on products (prone to selling counterfeit goods and being complained about)
• Expected to become rich quickly (live broadcast is slow simmering soup)

Real income range (2025 data):

• New anchor (0-3 months): Monthly income of 500-3000 yuan
• Growing anchor (3-12 months): Monthly income of 3000-20000 yuan
• Mature anchor (over 1 year): Monthly income of 20000 to 100000 yuan
• Top 1% of live streamers: Monthly income of 100000 to 1 million yuan or more

2、 Comparison and selection strategy of mainstream platforms

2.1 Tiktok live broadcast (720 million daily live, the highest e-commerce GMV)

Advantage:

• Maximum traffic, high probability of popular products
• The e-commerce ecosystem is the most perfect (select alliance, Tiktok small store, Juliang Baiying)
• Algorithm recommendation is accurate, new anchors also have opportunities

Disadvantages:

• Intense competition and high traffic costs
• Users are price sensitive and have thin profits
• High platform commission (5% technical service fee+1% payment handling fee)

Suitable category:

• Clothing, shoes, and bags (accounting for 32%)
• Beauty and skincare (accounting for 28%)
• Food and beverage (accounting for 15%)
• Household daily use (accounting for 12%)

Opening conditions:

• 1000 followers (new regulation by 2025)
• Real name authentication+deposit payment (2000-20000 yuan, by category)
• Pass the “Live Streaming Sales Exam” (answer more than 80% correctly)

Monetization mode:

• Commission sales (10-30%)
• Private brand (profit 50-80%)
• Reward gift (5-50 yuan/piece, platform takes 50% off)

2.2 Taobao Live (with the highest e-commerce conversion rate)

Advantage:

• Strong shopping intention among users, with a conversion rate of up to 8-15%
• Complete supply chain and abundant resources of Tmall merchants
• Accurate flow, return rate lower than Tiktok (15% vs 25%)

Disadvantages:

• Low traffic ceiling (with only 280 million daily active users)
• Weak content ecology and insufficient entertainment value
• New anchor’s cold start is difficult (dependent on store traffic)

Suitable category:

• Brand goods (Tmall flagship store)
• High unit price products (home appliances, digital, jewelry)
• Industrial belt source of goods (clothing, cosmetics)

Opening conditions:

• Taobao store (enterprise store or individual business)
• Store rating>4.6 points
• Pay a deposit (1000-50000 yuan)

Monetization mode:

• Shop self broadcasting (selling their own products)
• Expert sales (commission 10-25%)
• Live streaming slot fee (top anchor 50000 to 500000 yuan/session)

2.3 Video Number Live Streaming (Fastest Growth, High Private Domain Value)

Advantage:

• Supported by WeChat ecosystem, strong social fission
• High proportion of middle-aged and elderly users (45+) with strong purchasing power
• Private domain drainage is easy (direct diversion to personal WeChat)
• The platform has a large subsidy intensity (investing 5 billion yuan in support by 2026)

Disadvantages:

• The user duration is less than Tiktok (average daily 28 minutes vs 128 minutes)
• Incomplete e-commerce tools (payment, logistics, after-sales)
• The algorithm is opaque and the traffic fluctuates greatly

Suitable category:

• Agricultural products (fresh, specialty)
• Health Preservation (Nourishing and Health Products)
• Knowledge payment (courses, training camps)
• Traditional handicrafts (tea, porcelain)

Opening conditions:

• 1000 followers
• Real name authentication+WeChat Pay merchant account
• Open “WeChat Mini Store”

Monetization mode:

• Commission sales (8-25%)
• Private domain conversion (guiding WeChat to sell high priced products)
• Reward gift (platform takes 40% off)

2.4 Kwai live broadcast (sinking into the market, high user stickiness)

Advantage:

• Old iron culture, high fan trust
• 65% of users in lower tier markets (cities below third tier)
• Live streaming tipping ecosystem mature

Disadvantages:

• The user’s consumption ability is lower than Tiktok
• Weak platform governance and serious problem of counterfeit goods
• Traffic is concentrated towards top anchors

Suitable category:

• White brand products (non well-known brands)
• Low price daily necessities (9.9 yuan with free shipping)
• Agricultural products (directly shipped from the place of origin)
• Clothing, shoes and bags (industrial belt source)

Opening conditions:

• 60000 fans (or open a Kwai store)
• Real name authentication+deposit payment (1000-10000 yuan)

Risk Warning:

• The platform has increased its crackdown on counterfeit goods, making it easy for accounts to be banned
• Users are extremely price sensitive and have thin profits

2.5 Xiaohongshu Live Streaming (with the highest average order value, mainly female users)

Advantage:

• Strong consumer willingness and high customer price (358 yuan on average vs 128 yuan for Tiktok)
• 78% of female users have a high conversion rate for beauty and skincare
• Strong grass planting attribute, easy to create explosive products

Disadvantages:

• Small traffic scale (120 million daily active users)
• The live streaming function is incomplete (fully open by 2025)
• High requirements for content quality (not hard and broad)

Suitable category:

• Beauty and skincare (unit price 200-800 yuan)
• Dressing up (unit price 300-1500 yuan)
• Maternal and child products (unit price 150-600 yuan)
• Home goods (unit price 100-500 yuan)

Opening conditions:

• 1000+fans apply for live streaming privileges
• Real name authentication+payment of deposit (2000 yuan)

Monetization mode:

• Brand cooperation (Dandelion platform, 10% commission)
• Delivery commission (15-35%)
• Private domain drainage (diversion WeChat)

3、 Live streaming sales process (from 0 to 1)

3.1 Account positioning and audience profiling

Step 1: Determine your “persona”Don’t be a ‘universal sales anchor’, be an ‘expert in a certain field’.Character design type:

1. Expert type10 years of skincare formula master, only promoting truly effective products
2. experientialPost-95 mothers tested 100 maternal and child products
3. Bargain typeHelp you cut to the factory price, no class without saving money
4. entertainment-orientedSinging while selling goods, happy shopping

case

• Xiaochen’s Skincare Laboratory “→ Staffing: formulator+ingredient party; Target audience: Women aged 25-35 with sensitive skin; Product selection: Gentle skincare products, sunscreen, efficacy products
• Uncle’s agricultural products “→ Character design: young entrepreneurs returning home+agricultural assistance; Target audience: Middle class in first tier cities who prioritize food safety; Selection: Organic vegetables, eggs, fruits of origin

Step 2: Draw your ‘user profile’

Step 3: Product selection strategy (core within the core)

Three principles for product selection:

1. Match your personaSkincare formulators are not allowed to sell snacks (unless they are healthy snacks)
2. cost-effectiveIt’s not cheap, it’s’ worth the price ‘
3. High repurchase rateSkincare>Clothing>Digital Products

Product selection channel:

1. Selected Alliance/Taobao AllianceCommission 10-30%, no need to stock up
2. Industrial belt source of goodsGo to Yiwu (small commodities), Guangzhou (clothing), and Hangzhou (beauty) to find factories
3. Brand direct supplyContact the brand to apply for “influencer cooperation” (requires a certain number of followers)
4. 1688/Pinduoduo suppliersSuitable for white label products, high profit but difficult to control quality

Product selection evaluation formula:

3.2 Live room setup (hardware+software)

Hardware List (Budget from Low to High):

Lighting arrangement (key!):

• Main light45 degree angle on the face (highlighting contours)
• fill light: Other side fill light (eliminate shadows)
• rim lightBack lighting (showing hair and figure)
• background lightBrighten the background (increase layering)

Software tools:

1. Push streaming software: OBS (free), Tiktok live broadcast companion, Taobao live broadcast center console
2. data monitoringFeigua Data, Cicada Mama, Douchacha
3. customer service tool: Tiktok store backstage, Qianniu workbench
4. Order ManagementStore secretary, Ma Bang ERP

Live room layout skills:

• backgroundClean and tidy, with brand elements (logo, slogan)
• propPrepare product display props (models, trial equipment, comparison pictures)
• price tagHandwritten tablet/electronic screen, real-time updated prices/discounts
• atmosphereBackground music (light and lively), ambient lighting (warm tones)

3.3 Live Streaming Script Design (Golden 2-Hour Template)

Live streaming process planning:

30 minutes before broadcasting: preheating+retaining people

Single product explanation script (10-15 minutes):

Step 1: Pain point introduction (1-2 minutes)

Interactive skills (improving dwell time and conversion rate):

1. Roll call interactionI saw ‘Little Fairy’ enter the live broadcast room, welcome
2. Q&A interactionDeduct 1 for those who think the price is reasonable and 2 for those who think it is expensive
3. Welfare interactionLike up to 50000, draw 3 people and get a free trial package
4. Suspense interactionThe next product, which I have been using myself for 3 years and cannot do without

Continuation《Is it really that easy to make money through live streaming sales? How much do you earn in a month? – Part 2》.