How to make money by building a website? How to make money by building a website: Two articles

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Method 4: Digital product sales (e-books, templates, tools) – zero marginal cost

💡 definition:You sell directly on the websitedigital product(e-books, PPT templates, Excel templates, code snippets, design materials), automatically shipped after user payment.📋 Common digital products:

👤 Suitable for:

• haveProfessional Skills(Proficient in Excel, programming, and design)
• Can produceHigh quality digital products
• Understand basic website construction (able to build a mall using WooCommerce or Shopify)

💰 Revenue model:

Monthly income=Product sales x Pricing

💡 Case breakdown:

Case: “Notion Template” independent website (monthly income of 50-10000 yuan)

• stationmaster:Former Internet operation, and the Notion template will be made in 2023
• Website Content:Sell Notion templates for various scenarios (project management, reading notes, fitness tracking)
• Traffic source:50% Pinterest，30% SEO，20% Twitter
• Monthly sales:About 100 copies
• Average unit price per customer:80 yuan
• Monthly income:100 × 80=8000 yuan
• costServer+domain name costs about 100 yuan/month
• Net profit: About 8000 yuan/month(Zero marginal cost)
• Key success factors:

1. Product differentiation(Do not create a ‘universal template’, create a ‘vertical scene template’)
2. Good visual display(Pinterest is an image platform, template screenshots should be beautiful)
3. Customer support is in place(Users don’t know how to use it, record a video to teach them)

⚠️ Risk points:

1. piracy(Digital products are easily cracked and spread by piracy)
2. Product homogenization(There may be hundreds of competitors in popular categories)
3. Payment channel risk(Stripe and PayPal may freeze funds)

🛡️ Avoiding pitfalls guide:

1. Add watermark/copyright statement(Although it cannot completely prevent piracy, it can increase the difficulty)
2. Provide after-sales serviceSelling templates is not just about selling them, but also about teaching users how to use them
3. Using a reliable payment gateway(Stripe>PayPal, as PayPal is prone to account suspension)

Method 5: Consulting Services – Suitable for Expert Webmasters

💡 definition:You showcase your on the websiteprofessional knowledgeUsers contact you through the website and pay to purchase from youconsultation hours.📋 Common types of consultation:

👤 Suitable for:

• haveProfessional Qualificationorrich experience
• accessible via the websitebuild trust(Case presentation, customer evaluation)
• haveTime for consultation(This is’ time for money ‘, not passive income)

💰 Revenue model:

Monthly income=consulting hours x hourly wage

💡 Case breakdown:

Case: Consultation on “Career Planning for Data Scientists” (Monthly Income of 30000 to 50000 RMB)

• Consultant:Former Alibaba P8 data scientist, now working independently as a consultant
• Website Features:Showcase successful cases, customer reviews, and appointment systems
• Consultation content:Resume modification, simulated interview, career planning
• price:1500 yuan/hour (online), 3000 yuan/time (offline)
• Monthly consultation volume:About 30 hours
• Monthly income:30 × 1500=45000 yuan
• costAlmost zero
• Net profit: 45000 yuan/month
• Key success factors:

1. The results are visible(Show “Help XXX get the offer of ByteDance”)
2. content marketing(Free “Data Scientist Interview Guide” on the website to attract potential clients)
3. Word of mouth communicationAfter receiving the offer, the customer will recommend friends

⚠️ Risk points:

1. Time ceiling(You can consult for up to 8 hours a day, with a maximum income limit)
2. Difficulty in managing customer expectations(Some customers think that “paying 1500 yuan can guarantee getting an offer”)
3. Seasonal fluctuations(During winter and summer holidays, there are more student clients than usual)

🛡️ Avoiding pitfalls guide:

1. Sign a consulting service agreement(Note that “consultation does not guarantee results”)
2. set boundaries(For example, “1 consultation can last up to 1 hour, additional fees will be charged for exceeding the time limit”)
3. Establish a referral system(Recommended new customers by existing customers, offering discounts or cashback)

Method 6: SEO Traffic Arbitrage – High Risk, High Return

💡 definition:You pass throughSEO methodsMake the website have traffic, and thenSell as a whole(on platforms such as Flippa and Empire Flippers), earnOne time income.📋 Common selling platforms:

👤 Suitable for:

• understandSEO and external link construction
• haveinitial capital(Buying domain names, buying external links, content creation)
• can bearRisk of project failure(It may have been 6 months, but the website still has 0 traffic)

💰 Revenue model:

Selling website revenue=website monthly revenue multiplied by multiple (usually 30-50 times)

💡 Case breakdown:

Case: Purchase and sale of “Outdoor Grill Reviews” website (one-time profit of over 500000 yuan)

• stationmaster:Former SEO practitioner, starting an English evaluation website in 2022
• Website Content:Outdoor Barbecue Grill Review and Purchase Guide
• Investment cost:About 300000 (content+external links+tools)
• By the 18th month:Monthly income of approximately $2500
• Selling price:2500 × 42=105000 US dollars (approximately 730000 RMB)
• Platform handling fee:About 10%
• Actual received:Approximately 660000 RMB
• Net profit:66 – 30 = 360000 RMB(One time income)
• Key success factors:

1. Choose the right niche market(Outdoor barbecue grill has a high unit price per customer, and the alliance commission is also high)
2. Continuously creating external links(Built approximately 200 high-quality external links within 18 months)
3. Well timed(Sell during the ‘rising period’ of the website, buyers are willing to pay a high multiple)

⚠️ Risk points:

1. SEO Failure Risk(I have been doing it for 6 months, but still have no traffic, and the cost is in vain)
2. Algorithm update risk(Google updates, traffic drops by 50%, unable to sell at a good price)
3. Buyer fraud risk(After selling the website, buyers may complain about “data fraud” through the platform)

🛡️ Avoiding pitfalls guide:

1. Don’t put all your chips on the same page(Simultaneously operate 3-5 stations to diversify risks)
2. Using White Hat SEO(Black hat SEO may be penalized by Google, website value is 0)
3. Prepare complete data before selling at the station(Google Analytics, Search Console, Revenue Screenshot)

Method 7-10: Brief Introduction

Method 7: Email Marketing

• Logic:Collect user emails through the website and regularly send emails recommending products/services
• profit:For every email sent, the conversion rate is approximately 1-5%
• fit:People with the ability to continuously output content

Method 8: SaaS Products (Small)

• Logic:Provide on the websiteSmall SaaS Tools(such as “WeChat official account typesetting tool”, “SEO keyword analysis tool”)
• profit:Monthly subscription fee (29-299 yuan/month)
• fit:People who can program or outsource development

Method 9: B2B services (enterprise website building, SEO services)

• Logic:Display your personal websiteprofessional competenceUndertake corporate clients
• profit:Project based fees (5000-50000 yuan/project)
• fit:People with experience in enterprise services

Method 10: Sponsored Posts

• Logic:After the website receives traffic, the brand pays youWrite a product review
• profit:Charge by article (500-50000 yuan/article, depending on traffic)
• fit:Vertical industry websites (technology, maternity and baby, fitness)

3、 How to choose the direction that suits oneself?

3.1 Four step positioning method

Step 1: Take stock of your skills

• Can you write content?(Alliance marketing and advertising revenue sharing require continuous writing of articles)
• Do you have any professional knowledge?(Consulting services and digital products require expertise)
• Can you program?(SaaS products and tool stations require development capabilities)
• Do you have initial funding?(Buying domain names, outsourcing content, and building external links all require money)

Step 2: Evaluate your patience

Step 3: Test MVP (Minimum Feasible Product)

• Don’t all in one direction at onceFirst, take small steps to test
• Test cycle:At least 3 months (see real earnings+do you like it or not)
• Test indicators:Investment time, returns, and replicability

Step 4: Focus and enlarge

• findThe direction with the highest ROI(Revenue ÷ Investment Time)
• All in this directionStrive to the extreme
• Establish SOP(Standard operating procedures), consider outsourcing or hiring someone

4、 The complete process from 0 to a monthly income of 20000 yuan

Stage 1: Learning and Preparation Period (0-3 Months)

Goal:Learn website building, SEO basics, and content productionAction Checklist:

• [] Learn to build websites with WordPress (Bilibili has free tutorials)
• [] Learn basic SEO (keyword research On-page SEO、 External link construction
• [] Choose oneniche market(Don’t create a ‘generic blog’, create a ‘vertical site’)
• [] Buy domain name+server (. com domain name costs about 60 yuan/year, server costs about 500 yuan/year)
• [] Install necessary plugins (Yoast SEO, Google Analytics, caching plugins)

profit:0 yuan (investment period)

Phase 2: Content construction period (3-6 months)

Goal:Publish 50-100 high-quality articles to give the website basic contentAction Checklist:

• [] Mining with Ahrefs or SemrushLong Tail Keywords
• [] Publish 50-100 articles (you can write them yourself or use AI assistance and manual editing)
• [] Write each articleOn page SEO optimization(Title, H1-H6, internal link, image Alt tag)
• [] Start doing itExternal link construction(Guest blogs, resource page backlinks, directory submissions)

profit:0-500 yuan/month (initially with sporadic alliance commissions or advertising revenue)

Stage 3: Traffic Growth Period (6-12 Months)

Goal:Google ranking improves, monthly traffic exceeds 10000Action Checklist:

• [] Continuously publish content (2-3 articles per week)
• Accelerate the construction of external links (adding 20-30 high-quality external links per month)
• [] Analyze Google Search Console data and optimize itPages with low click through rates
• [] TryContent upgrade(Updating old articles to the 2026 version will improve rankings)

profit:500-5000 yuan/month

Stage 4: Monetization optimization period (1-2 years)

Goal:Turn traffic into real gold and silver, with monthly income exceeding 20000Action Checklist:

• [] OptimizationAlliance link location(Placed at the beginning and conclusion of the article, with higher click through rates)
• [] TestingDifferent advertising positions(Using Ezoic or Adthrive, AI will automatically optimize)
• [] Launchdigital productorpaid member(Increase ARPU, i.e. average revenue per user)
• [] ConsiderOutsourcing Content Production(Hire part-time writer, you are responsible for SEO and external links)

profit:50-20000 yuan/month

Stage 5: Scale up period (2 years+)

Goal:Breaking through the ceiling of ‘time for money’ and establishing a passive income systemAction Checklist:

• [] Establishcontent team(Hiring part-time writers and editors)
• [] EstablishExternal Chain Team(Hiring part-time external link builders)
• [] ConsiderCreate multiple websites(Diversify risks and increase total returns)
• [] orSell the website(Use funds from selling websites to invest in index funds or new houses)

profit:20000 to 100000 yuan/month

5、 Risk and Avoidance Guidelines

5.1 Common SEO Misconceptions

❌ Misconception 1: “I have been building a website for 3 months, why hasn’t there been any traffic yet

• Reality:SEO is a long-term game that usually takes 6-12 months to start generating stable traffic
• answer:Patience+continuous production of high-quality content

❌ Misconception 2: “Why was Google punishing me for generating 1000 articles with AI

• Reality:Google’s SpamBrain algorithm can detect AI generated content, and pure AI content will be downgraded in weight
• answer:AI assisted writing+manual deep polishing+incorporating personal experience

❌ Misconception 3: “I bought 100 external links for only 50 yuan

• Reality:This type of external link is junk and will result in manual penalties from Google
• answer:just doHigh quality external links(Guest blogs, resource pages, industry directories)

The above is the article “How to make money by building a website? How to make money by building a website” brought by the Online Earn Alliance (en. wangzhuan. org. cn). Thank you for watching.