How is knowledge the fastest way to make money? What are the ways to earn money through knowledge? – Part 2

Continuing from the previous text《How is knowledge the fastest way to make money? What are the ways to earn money through knowledge》.

Method 5: Paid Column/Newsletter (most suitable for people with strong writing skills)

💡 definition:You writeDeep Column/NewsletterUser paid subscription (monthly/annual), you earnContinuous income.📋 Common platforms:

👤 Suitable for:

• haveContinuous writing ability(2-3 in-depth articles per week)
• havePrecise audience(At least 5000 followers and trust you)
• haveUnique perspective(Not ‘reposting news’, but’ independent analysis’)

💰 Revenue model:

Monthly income=number of paid subscriptions x monthly fee

💡 Real case analysis:

Case: “Technology Business Analysis” Newsletter (monthly income of 50000 to 80000 yuan)

• Author: Cheng YingwenFormer VC investor, writing in-depth technology business analysis
• Platform:Substack (overseas)+Knowledge Planet (domestic)
• price:$10/month (overseas)+199 yuan/year (domestic)
• Number of paid subscriptions:3000 overseas employees+2000 domestic employees
• Monthly income:(3000 × $10 × 7) + (2000 × 199 ÷ 12) ≈ 210000+33000=243000 yuan/year
• Monthly average income: About 20000 yuan
• costAlmost zero
• Net profit: 20000 yuan/month(Passive income)
• Key success factors:

1. information gap(Inside the VC circle, real situation of start-up companies)
2. High writing quality(3000-5000 words per article, with data and case studies)
3. continuously updated(2 articles per week, without interruption for 3 years)

⚠️ Risk points:

1. The pressure of content creation is high(2-3 in-depth articles per week, very energy consuming)
2. Subscription loss(If users feel that ‘this issue is not valuable’, they may unsubscribe)
3. Changes in platform rules(WeChat official account may adjust the paid reading rules)

🛡️ Avoiding pitfalls guide:

1. First, create free content to accumulate trust(Post free content on Zhihu and Bilibili, and then promote paid columns)
2. Set the trial reading ratio(For example, “30% free per article, 70% paid”)
3. Interaction enhances stickiness(Conduct a weekly Q&A session for paying users to increase a sense of belonging)

Method 6: Knowledge Planet/Mini Circle (most suitable for people with precise fans)

💡 definition:You build onePaid CommunityShare knowledge, answer questions, and provide resources within, and users pay monthly/annual fees to join.📋 Common pricing models:

👤 Suitable for:

• haveAccurate fans(At least 3000-5000 people)
• haveContinuous sharing ability(10-30 minutes of interaction per day)
• haveCommunity operation capability(Can liven up the atmosphere and handle conflicts)

💰 Revenue model:

Monthly income=number of paying members x monthly fee

💡 Real case analysis:

Case: “HR Network” Knowledge Planet (monthly income of 30000 to 50000 yuan)

• Star Master:Former Internet HRD, 10 years of recruitment experience
• Planet Content:Daily industry news+resume modification cases+referral opportunities+weekly live Q&A sessions
• price:365 yuan/year
• Number of paid members:1200 people
• Monthly income:1200 × (365÷12) ≈ 36500 yuan
• costAlmost zero (30 minutes of interaction per day)
• Net profit: 29000 yuan/month(Deducting platform commission)
• Key success factors:

1. Just needed pain points(Job seekers willing to pay for ‘referral opportunities’)
2. Continuous interaction(It’s not ‘building a planet and disappearing’, but ‘active every day’)
3. added value(Regularly invite headhunters and CEOs to share, members feel it is “worth it”)

⚠️ Risk points:

1. Decreased community activity(Maybe no one will speak after 3 months)
2. Difficulty in managing member expectations(Some people think that ‘paying 365 yuan will get you an offer’)
3. content homogenizationHow to differentiate among the 5000 “HR circles” on the planet

🛡️ Avoiding pitfalls guide:

1. Set the threshold for joining the group(For example, ‘Submit resume, I will review it before inviting’ to ensure the quality of the members)
2. Regularly organize activities(1 “mock interview” per month, 1 “offline gathering” per quarter)
3. Provide unexpected value(For example, “Join the group to send resume templates+interview question bank”)

Method 7: Offline workshops/training camps (high customer value+high conversion rate)

💡 definition:You organizeOffline/Online Training CampsWith the studentsDoing projects, modifying works, and simulating interviewsCharge according to the project.📋 Common types of training camps:

👤 Suitable for:

• havepractical results(For example, ‘I helped 100 people get job offers from big companies’)
• haveProject design capability(Training camp is not about “giving lectures”, but about “leading projects”)
• haveCommunity operation capability(Training camp requires high-intensity interaction for 2-3 months)

💰 Revenue model:

Training camp income=number of students x unit price per customer

💡 Real case analysis:

Case: “Big Factory Product Manager Training Camp” (annual income of over 1 million)

• founder:Former Tencent product expert with 5 years of teaching experience
• Training Camp Design:8 weeks (2 live broadcasts per week+homework grading+mock interviews+internal referrals)
• price:9999 yuan/person
• Number of students per session:50 people
• Income per period:50 × 9999 ≈ 500000 yuan
• Number of issues per year:Phase 3 (Spring and Autumn Period+Summer Vacation Period)
• Annual income:500000 x 3=1.5 million yuan
• costAbout 600000 yuan (teaching assistant team+platform+promotion)
• Net profit: 900000 yuan/year
• Key success factors:

1. result-orientedAfter the training camp, 80% of the students received product manager offers
2. end-to-end service(Not just teaching, but “resume editing+mock interview+internal promotion”)
3. Word of mouth communication(After receiving the offer, the student writes an experience post on Zhihu to bring in new students)

⚠️ Risk points:

1. High delivery cost(To correct homework and conduct live Q&A sessions, possibly 6-8 hours per day)
2. Difficulty in managing student expectations(Some people think that ‘paying 10000 yuan can get you into Tencent’)
3. fierce competition(There will be over 500 “Product Manager Training Camps” in 2026)

🛡️ Avoiding pitfalls guide:

1. Sign Service Agreement(Note that ‘offer not guaranteed, but full process service guaranteed’)
2. First, do a small class test(Only 10 people will be recruited in the first phase, and the process will be refined before scaling up)
3. Establish a mechanism for showcasing achievements(After each session, have students write a “graduation speech” and publicly release it)

Method 8: Standardized tool/template sales (passive revenue with zero marginal cost)

💡 definition:You putWorkflow, analysis templates, code scriptsPackaged intoStandardization toolsPut it on the platform for sale and continuously make money with one production.📋 Common tool types:

👤 Suitable for:

• haveStandardization work ability(Your work can be ‘templated’)
• haveProduct design capability(The template should be “out of the box” and not too complicated)
• havemarketing capability(Templates should be able to sell, not just ‘wait until they’re done’)

💰 Revenue model:

Monthly income=Sales volume x Pricing

💡 Real case analysis:

Case: “New Media Operation Toolkit” (monthly income of 20000 to 30000 yuan)

• CreatorFormer New Media Operations Manager
• Tool kit content:Topic selection library template+layout standard+data analysis table+10G material
• price:99 yuan (one-time purchase, permanent update)
• Monthly average sales:200-300 copies
• Monthly income:200 × 99=19800 yuan
• costAlmost zero
• Net profit: 20000 yuan/month(Passive income)
• Key success factors:

1. out of the box(Users can use it immediately after buying it, without the need for complex configuration)
2. continuously updated(Updated quarterly, free upgrade for existing users)
3. precision marketing(Write “Recommended New Media Operation Tools” on Zhihu, with a purchase link at the end of the article)

⚠️ Risk points:

1. Template plagiarized(If someone buys your template, make changes and sell it as your own)
2. Limited demand(A potential customer in a niche field may only have 5000 people)
3. Fast technological updates(For example, Notion has been updated, and your old template may not be compatible)

🛡️ Avoiding pitfalls guide:

1. Add watermark/copyright statement(The template states’ Prohibit secondary sales’)
2. Establish a mailing list(Notify existing users of each update and add repeat purchases)
3. Create a series of templates(For example, “New Media Operations Toolkit” → “New Media Data Analysis Toolkit” → “New Media Team Management Toolkit”)

Method 9: Knowledge IP Incubation (MCN Model, Scale Revenue)

💡 definition:youSigning/TrainingPotential knowledge creators, help themDoing courses, marketing, and deliveryand thenprofit sharing.📋 Common cooperation modes:

👤 Suitable for:

• haveKnowledge payment experience(You have taken the course yourself and know the entire process)
• havemarketing capability(Can help creators sell courses)
• havefunds(Need to advance money for course production and promotion)

💰 Revenue model:

Your income=course sales of contracted creators x your share ratio

💡 Real case analysis:

Case: “Knowledge MCN” Incubates 10 KOLs (Monthly Income of 500000+)

• founder:Former Online Education Executive
• Business Model:Sign up KOLs with traffic, help them with courses and marketing, and receive a 40% profit sharing
• Number of signed KOLs:10 (ranging from 50000 to 500000 per fan)
• Average monthly sales per KOL:one hundred and fifty thousand yuan
• Total sales revenue:10 × 150000=1.5 million yuan/month
• Your share:1.5 million x 40%=600000 yuan/month
• costAbout 200000 yuan/month

The above is what the online earning alliance (en. wangzhuan. org. cn) brings about: “How to make money by investing in the Internet? What are the Internet projects that make money by investing”. Thank you for watching.