How to make money by recruiting new customers? youofflineDirect contact with users in subway stations, shopping malls, and residential areas, enabling them toDownload App/Register AccountThis is indeed one of the core liquidity links in the Internet industry, and it is also a “traffic business” that ordinary people can participate in.Online earning alliance(en. wangzhuan. org. cn) brings “How to make money by pulling new products? How to make money by pulling new products through the Internet”. I hope it is helpful to everyone.an articleA detailed practical guide of around 6000 wordsIt includes all the gameplay, profit models, real cases, and risk avoidance for new customer acquisition, ensuring that you know “how to start” right after reading it.

Complete Guide to Attracting New Customers and Making Money (2026 Practical Edition)

1、 Introduction: What is “recruiting new customers”?

Recruiting=Recruiting new users（User Acquisition）， It is one of the core KPIs of Internet companies.Why can ‘recruiting’ make money?

• The business model of Internet companies is“Traffic → monetization“
• Without users, no matter how good the product is, it cannot make money
• So companies are willing to pay for “customer acquisition” (CPA, CPS, CPM and other billing models)

There are three ways to make money by attracting new customers:

2、 Detailed explanation of common ways to recruit new members

2.1 Ground promotion

💡 definition:youofflineDirect contact with users in subway stations, shopping malls, and residential areas, enabling them toDownload App/Register Account.📋 Common push scenarios:

• Payment APP (Alipay, WeChat payment)
• Travel apps (Didi, Hello)
• E-commerce apps (Pinduoduo, Taobao special edition)
• Financial apps (credit cards, consumer loans)

👥 Suitable for:

• Capable of enduring hardship (standing for 6-8 hours)
• Skilled in communication (able to persuade strangers)
• Experience in ground promotion (knowing “where there are many people” and “what language is effective”)

💰 Revenue model:

📈 Real income data (2025):

💡 Case breakdown:

Case: Xiao K (full-time promoter, monthly income of 15000-20000)

• background28 years old, former sales, now working as Alipay
• Work location:Exit of a subway station in Hangzhou
• Workflow:
• Stand for 6 hours every day (morning rush hour 7-9 o’clock+evening rush hour 5-7 o’clock)
• Script: “Hello, Alipay new users will get 50 yuan red envelope, do you want to help you register?”
• Daily average of 50 new recruits (registration+card binding)
• profit:50 pieces x 15 yuan/piece=750 yuan/day
• Monthly income:750 x 22 days=16500 yuan
• costTransportation and lunch expenses ≈ 1000 yuan/month
• Net profit: 15500 yuan/month
• Key success factors:

1. Choose the right location(Exit of subway station, high pedestrian flow+users patiently listening to you)
2. Language optimization(“Sending red envelopes” has a conversion rate three times higher than “downloading apps”)
3. persist(Many people give up after just one week, he did it for two years)

⚠️ Risk points:

1. Weather impact(Rain and snow, ground pushing efficiency decreases by 50%)
2. policy risk(Some cities prohibit “subway station promotion”)
3. Physical exhaustion(Standing for a day is tiring, young people may have lower back pain)

🛡️ Avoiding pitfalls guide:

1. Sign a formal contract(Don’t act as a ‘black intermediary’ for promotion, you may not get the money)
2. Choose a large platform(Alipay, Didi’s Laxin, stable settlement)
3. protect oneself(Wear a microphone and comfortable shoes)

2.2 Online Promotion

💡 definition:youonline(WeChat, QQ, Tiktok, Zhihu) to promote products and let usersClick on the link/scan the code to register.📋 Common methods of online promotion:

👥 Suitable for:

• There are network resources (WeChat group, QQ group, Tiktok fans)
• Can write copy (able to write promotional copy that makes people want to click)
• Understand platform rules (don’t be banned)

💰 Revenue model:

📈 Real income data (2025):

Case: Xiao L (WeChat group promoter, monthly income of 20000 to 30000 yuan)

• backgroundFormer WeChat business, with 500 WeChat groups (totaling over 50000 people)
• Promote products:Pinduoduo, Taobao customer, credit card
• Workflow:
• Post promotional links in 30 groups every day (once in the morning, once in the afternoon, and once in the evening)
• Copy: “[Pinduoduo] New users will receive a 50 yuan coupon, click to claim”
• Bringing 200 registrations per day
• profit:200 x average 10 yuan/piece=2000 yuan/day
• Monthly income:2000 x 22 days=44000 yuan
• costAlmost zero (just sending group messages)
• Net profit: 44000 yuan/month
• Key success factors:

1. High group quality(Not a ‘dead group’, but an active group)
2. Accurate selection of productsPinduoduo is suitable for “price sensitive people” and has a high conversion rate
3. frequency control(Post 3 times a day, don’t refresh the screen, otherwise you will be kicked)

⚠️ Risk points:

1. Kicked out of the group(The group owner noticed that you posted an advertisement and directly kicked people)
2. Risk of account suspension(WeChat/QQ detected ‘marketing behavior’, may be banned)
3. Commission deduction amount(Companies may deduct money on the grounds of ‘substandard quality’)

🛡️ Avoiding pitfalls guide:

1. Don’t flood the screen(Up to 2-3 times a day, with a 4-hour interval between each session)
2. Provide value(Don’t just post advertisements, occasionally post some ‘welfare materials’)
3. Using a legitimate alliance(Taobao Alliance, JD Alliance, with guaranteed settlement)

2.3 Fission and Recruitment (Users with Users)

💡 definition:You design oneFission mechanism(For example, ‘Invite 1 friend, you get 20 yuan’), allowing users toHelp you recruit new members.📋 Common fission modes:

👥 Suitable for:

• Entrepreneurs with products(You create your own app/mini program and design the fission mechanism)
• KOLs with traffic(You help the company design a fission plan and charge a consulting fee)

💰 Profit logic:

If your product has a unit price of 100 yuan and a fission cost of 20 yuan per person

💡 Case breakdown:

Case: A knowledge payment platform (viral new user acquisition, monthly increase of 100000 users)

• ProductExcel Practical Course for 99 yuan
• Fission mechanism:Inviting one friend to purchase will cost you 30 yuan; inviting one more friend will cost you 15 yuan
• Result:Within 3 months, the number of users increased from 50000 to 500000
• Recruitment cost:About 15 yuan/person (much lower than the 50-100 yuan/person for advertising placement)
• Key success factors:

1. Instant rewards(After the user’s invitation is successful, the change will be immediately credited to WeChat)
2. low threshold(Only need to invite 1 person, not ‘invite 10 people’)
3. Good product(High course quality, users willing to share)

⚠️ Risk points:

1. Blocked by WeChat/Tiktok(Excessive fission will be classified as “induced sharing”)
2. wool party(Someone registered a small account to “brush rewards”, you need to prevent cheating)
3. Cost out of controlIf the product design is not good, the cost of attracting new customers may exceed the user’s LTV

🛡️ Avoiding pitfalls guide:

1. Compliance Design(Do not use “forced sharing” or “induced attention”)
2. set upper limit(Each person can invite up to 50 people to avoid being scammed)
3. monitoring data(Real time view of “invitation conversion rate” and adjust rewards in a timely manner)

2.4 Advertising placement to attract new customers (burning money to exchange users)

💡 definition:You (or you help the company)Tiktok, WeChat, BaiduWait for the platform to advertise and encourage usersClick on the advertisement → Download/Register.📋 Common advertising platforms:

👥 Suitable for:

• Entrepreneurs with products(You have an app/mini program that requires users)
• People with advertising experience(Know how to optimize ROI)
• People with a budget(Advertising placement may burn 100000 yuan to earn 50000 yuan)

💰 Costs and benefits:

CPM (cost per thousand exposures): 20-200 yuan

💡 Case breakdown:

Case: A certain e-commerce app (advertising placement to attract new users, monthly increase of 500000 users)

• Advertising platform:Tiktok+WeChat
• Advertising format:Short video advertisement (15 seconds)+Moments advertisement
• Monthly advertising amount:five million yuan
• Monthly new users:500000 people
• CPA (Registration Cost):5 million ÷ 500000=10 yuan/person
• User LTV (Life Cycle Value):About 80 yuan (users spend an average of 80 yuan on the app)
• ROI：80 ÷ 10 = 8 times(Cost effective!)
• Key success factors:

1. Material optimization(Tested 50 versions of short videos and found the one with the highest conversion rate)
2. Accurate targeting(Only for women aged 25-35 who enjoy skincare)
3. Landing page optimizationAfter the user clicks on the advertisement, the registration process only takes 30 seconds

⚠️ Risk points:

1. Burn money quickly(If CPA>user LTV, the more you invest, the more you lose)
2. material fatigue(The click through rate of the same advertisement drops by 50% after one month of investment)
3. Changes in platform rules(The algorithm of Tiktok may double your CPA)

🛡️ Avoiding pitfalls guide:

1. Small step test(First invest 10000 yuan for testing, only amplify when ROI>3)
2. Continuous optimization(Check the data every day and turn off ‘ads with poor conversion’)
3. multi-channel(Don’t just cast Tiktok, WeChat/Baidu also test)

Next article《How to make money by recruiting new customers? How to make money through Internet innovation: Part II》.